Concordia Seminary, St. Louis' inaugural #GiveGreenandGold Day held Sept. 30 raised $25,998 for student aid.

The giving day, aimed at giving Seminary friends a new opportunity to show their support for the institution and its mission, encouraged online gifts in one 24-hour period.

The Seminary set a goal of raising $20,000, which included a matching gift from a generous donor. All gifts up to the first $10,000 were matched dollar for dollar.

"This Seminary is blessed beyond measure by friends and supporters who joyfully and generously give to support our students and our ongoing mission," said Vicki Biggs, senior vice president of Seminary Advancement and chief communications officer. "Thank you to everyone who made a gift during our first-ever #GiveGreenandGold Day – your gifts will benefit our students today as they prepare for their future ministry, and will make a difference for the sake of the Gospel for generations to come."

In addition to the online campaign, supporters were encouraged to wear their Seminary green and gold, the school's colors. A donor also funded an ice cream truck on campus for two-hours, allowing all faculty, staff, students and families in Seminary spirit wear to enjoy an ice cream treat.

Seminary supporters were encouraged to share the hashtag #GiveGreenandGold on their social networks. By the end of the campaign, the online giving page had reached more than 622 people in 10 countries. To view a map of the campaign's social reach, visit the page.

To watch a thank you video for #GiveGreenandGold Day donors, visit youtube.com.

To learn more about the Seminary's annual giving days, visit csl.edu/support. To support the Seminary, visit csl.edu/give or contact Seminary Advancement at 800-822-5287 or [email protected].

The second annual #GiveGreenandGold Day is set for Sept. 28, 2020.

About Concordia Seminary

Concordia Seminary, St. Louis provides Gospel-centered graduate-level theological education for pastors, missionaries, deaconesses, scholars and other leaders in the name of The Lutheran Church—Missouri Synod (LCMS). To learn more, visit csl.edu.